ATEK branding
About ATEK
ATEK's industry leading brands use the power of advanced machine-to-machine technologies to give you access to superior efficiencies and savings, essential data and systems, improved safety and control, and expert solutions and support.
ATEK Access Technologies Branding
ATEK Access Technologies faced outdated literature, insufficient marketing materials, and an unclear brand identity. To resolve this, I worked closely with sales teams, product managers, and leadership to fully understand the three distinct brands. I developed unique branding for each while maintaining consistency across all three, culminating in a cohesive ATEK Access Technologies brand identity. Key elements, such as ATEK flags and consistent text compartmentalization, were incorporated across all brands. Additionally, I created tailored branding for each to emphasize their core strengths and align with their business objectives.
Larco, Datakey, and TankScan are 3 of the brands under ATEK Access Technologies. Larco offers a range of durable industrial and safety mats, along with automated sensors and push-plate switches. Datakey specializes in secure, rugged portable memory systems designed for demanding embedded applications. Additionally, TankScan provides wireless tank monitoring, allowing users to remotely check fluid levels via computer or smartphone.
Brochures and Product Guides
I have designed product brochures for multiple brands, working closely with product management and sales teams to develop visually engaging and informative content.
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Tradeshows
ATEK Access Technologies' tradeshow branding includes customized messaging tailored for specific events, displayed on pull-up banners, video screens, and more. The larger 10x10 backdrops feature consistent brand messaging to reinforce the company's identity.
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Case Studies
I create brand case studies that are integrated into our marketing strategies. My goal is to visually capture the environment in which the products are used, giving audiences a clear and compelling context.
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Advertising and Promotions
Here are a few examples of promotional content, advertising materials, and sales tools that I have developed in close collaboration with sales and product marketing teams.
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