ATEK Access Technologies Branding

ATEK Access Technologies faced outdated literature, insufficient marketing materials, and an unclear brand identity. To resolve this, I worked closely with sales teams, product managers, and leadership to fully understand the three distinct brands. I developed unique branding for each while maintaining consistency across all three, culminating in a cohesive ATEK Access Technologies brand identity. Key elements, such as ATEK flags and consistent text compartmentalization, were incorporated across all brands. Additionally, I created tailored branding for each to emphasize their core strengths and align with their business objectives.

I have designed product brochures for multiple brands, working closely with product management and sales teams to develop visually engaging and informative content.

ATEK Access Technologies' tradeshow branding includes customized messaging tailored for specific events, displayed on pull-up banners, video screens, and more. The larger 10x10 backdrops feature consistent brand messaging to reinforce the company's identity.

I create brand case studies that are integrated into our marketing strategies. My goal is to visually capture the environment in which the products are used, giving audiences a clear and compelling context.

Here are a few examples of promotional content, advertising materials, and sales tools that I have developed in close collaboration with sales and product marketing teams.